Salt Society

In-person & online hair education company & community for creatives.

Project: Visual brand design | Website design & optimization | Copy writing | Social media branding | Email branding | Product design

Conversion-focused online presence.

Strategic brand refinement and full digital upgrade. Took their existing visual identity and elevated it into a cohesive, conversion-focused online presence. This included redesigning and developing their website with improved structure, user flow, and SEO optimization, along with implementing a clear social media strategy to strengthen consistency and visibility.

Developed physical brand assets and products for Salt Society that helped extend the brand experience into real life. By thoughtfully designing tangible items — from branded materials to community-driven merchandise — I ensured that every physical touchpoint reflected the same elevated, cohesive identity seen online. These products not only strengthened visual recognition but also created a sense of belonging among patients and members.

Physical products that build brand awareness

Cohesive social & email strategy

A cohesive social media branding strategy — including consistent visuals, clear messaging, and aligned content pillars. This clarity improved discoverability through stronger SEO, keyword alignment, and shareable content, while consistent design built trust and credibility with the audience. Leading to measurable improvements in conversions across offers and campaigns.